Marketing spend management | Marketing category series part 1

This is the first article in the Marketing Category Series, where we dive deep into spend-related topics for one category: marketing. 

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Jasmiina Toikka

Head of Content at Sievo

Category series

Marketing spend management | Marketing category series part 1

This is the first article in the Marketing Category Series, where we dive deep into spend-related topics for one category: marketing. 

Jasmiina Toikka

Head of Content at Sievo

Procurement, Spend Analysis, Development

Building an effective procurement strategy

A comprehensive procurement strategy defines how an organization strategically manages its procurement activities. In other words, it's a directional roadmap. It's a medium-to-long-term plan that...

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