Marketing spend management | Marketing category series part 1

This is the first article in the Marketing Category Series, where we dive deep into spend-related topics for one category: marketing. 

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Jasmiina Toikka

Head of Content at Sievo

Procurement, Spend Analysis, Development

Building an effective procurement strategy

A comprehensive procurement strategy defines how an organization strategically manages its procurement activities. In other words, it's a directional roadmap. It's a medium-to-long-term plan that...

Olli Saksa

Head of Channel Sales (FIN) at Sievo

Spend Analysis

Total cost of ownership (TCO) of spend analytics

When it comes to procurement analytics, the question of whether to build it yourself or buy it from an external service provider has been a long-standing debate. In analytics build-or-buy...

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