Category Management

Marketing Spend Visibility | Marketing category series part 4

Spend visibility means systematic, detailed and organized spend trace. Spend visibility is not only ..

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Agency Relationship Management | Marketing category series part 3

Marketers are continually having to re-evaluate their external supplier relationships, even more fre...

Category Management,

Marketing Procurement Relationship | Marketing category series part 2

The Hackett Group’s ”2021 CPO Agenda: 10 Key Issues Procurement Needs to Act on Now” introduces key ...

Category Management,

Marketing spend management | Marketing category series part 1

This is the first article in the Marketing Category Series, where we dive deep into spend-related to...

Category Management,

Category management and supplier segmentation | The criticality matrix

How to get started with category strategy and planning Category strategy defines vision, mission and...

Category Management,

Category management | Definitions and best practices

Category management definition: Category Management (CM) is a strategic approach to procurement wher...

Procurement Explained, Category Management,

Supplier Segmentation 101 – Stategic Suppliers and Future Success

Supplier segmentation is the process of allocating suppliers into distinct groups so that limited re...

Procurement Explained, Category Management,

24 Do's and Dont's of Supplier Relationship Management

In this series freelance procurement expert Elaine Porteous explores core topics in procurement and ...

Category Management,
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