Product Marketing Manager

Meet Sievo!

We are a fast-growing software-as-a-service (B2B SaaS) company from Finland. Our unique superpower is called procurement analytics. We empower Procurement, Finance, IT, and Sustainability teams to overcome their data chaos and capture AI-powered insights, drive bottom-line savings, improve ESG performance, and streamline budgeting and forecasting.

For the past decade, Sievo has been growing about 30% a year on a self-finance and profitable basis, while also executing a highly successful expansion into the US market. In 2022, we raised a $44 million growth investment to further accelerate our growth in our key markets. Our client portfolio includes globally known companies such as Mars, Levi's, and Deutsche Telekom and is continuously growing.  

About the role

We are looking for a Product Marketing Manager to join our marketing team at Sievo. This is a full-time global role, reporting to the Head of Product Marketing and offers an exciting opportunity to work with an established B2B SaaS brand with 20+ years of existence.

The Product Marketing Manager will be responsible for developing and executing go-to-market (GTM) strategies that differentiate our solutions on the market and identifying the resources we need internally and externally to execute that strategy.

In addition to the GTM work, the Product Marketing Manager will be responsible for implementing marketing strategies that drive customer acquisition, retention, and revenue growth. They will be actively collaborating with the rest of the marketing team, product management team, sales team, and customer success team to gain and distribute knowledge about our products, customers, and market needs.

Responsibilities

• Positioning: Leveraging competitor and market intelligence, establish product positioning that differentiates Sievo’s solutions and offering.

• Messaging: Define ICPs, buyer personas and value propositions that translate our products and features into benefits that resonate with our target audience. Ensure consistent messaging across different assets, collaterals, and channels.

• Content: Create effective materials that our sales and customer success teams can use to communicate the value and capabilities of our products to potential and existing customers.

• GTM Strategies: Collaborate with our product, sales and customer success teams to create the tactical GTM plan that communicates the value of our solutions to multiple personas, supporting internal and external product launches.

• Product contributions: Become an internal expert on our products, competitors, and our market position and partner closely with the product team to create demand, drive customer satisfaction, and revenue.

• Collaboration: Build strong relationships cross-functionally, including with our product, marketing, sales and customer success teams to align and create feedback loops.

Our expectations from you

• 3+ years of product marketing experience, preferably in B2B SaaS

• A self-starter approach to get things done and manage multiple priorities in a fast-paced environment

• Being familiar with the marketing tactics and channels that can potentially be used for effective product communication

• Exceptional communication and writing skills, with the ability to articulate complex concepts in a clear and concise manner and translate technical features into benefits that resonate with our market

• Strong project management skills, with the ability to manage multiple priorities and deadlines effectively

• Outstanding analytical skills to identify, analyse, and use data to make decisions and give recommendations

• Collaborative and cross-team working capacity. This role requires you to work across functions and departments, including technical environments (like product management)

• An eye for good design, that clearly communicates the product values, taking the customer experience at the forefront

• Collaboration skills and fluency in English

We also consider it is an advantage if you have

• Experience in businesses with high touch sales (SLG) and long sales cycles

• Understanding of Procurement and/or Supply Chain Management, Sustainability or Finance

What we offer

• Working for the leading company in the Procurement Analytics space

• Competitive compensation package and a stock option program

• Awesome perks including extensive health care, a mobile phone connection, home internet plan, recreational benefit, referral bonus, bike benefit, and many more

• Hybrid working mode with an office in the heart of Helsinki

• Continuous learning and development opportunities.

• Freedom and responsibility. We are looking for people who yearn for this freedom, can make the most out of it and are willing to take on the responsibility.

• Possibility to work with an international group of great people with diverse backgrounds.

Interested in joining us? 

We would love to hear from you! If we have sparked your interest, we encourage you to send your CV, cover letter and salary expectation through our recruitment system today. We are reviewing applications as they come in, the deadline for applying is 21.04.2025. 

For questions about the position, feel free to contact Head of Product Marketing, Natasha Toshevska (natasha.toshevska@sievo.com).

At Sievo, we celebrate and support differences and strive to create a culture where everyone feels valued and included. As an Equal Opportunity Employer, we do not discriminate against any individual in hiring or employment based on gender, gender identity or expression, age, ethnic or national origin, nationality, language, religion or belief, opinion, disability, state of health, sexual orientation, or other personal reasons.