SievoFriends Americas 2020

The annual gathering for procurement transformation trailblazers.

Online event I September 15 - 16

Relive SievoFriends Americas

Who we met

Tobias Schoenherr

Hoagland-Metzler Professor in Purchasing and Supply Chain Management at Michigan State University

Aaron Plush

Senior Manager, Supplier Value Optimization at Citrix Systems, Inc

Sam de Frates

Global VP, Commercial Performance, Capabilities and Services at Mars

David McMurray

Chief Procurement Officer at Kellogg's North America

Dana M Small

Top Procurement Influencer

Keith Tice

Chief Procurement Officer at

Neeraj Shah

CEO at

Darren McGrath

Vice President Global Procurement at Werner Co.


9:00 AM CDT

Welcome to SievoFriends Americas!

Sievo Business Update

Johan-Peter Teppala, CEO at Sievo

Performance Tracking Culture at Mars

Sam de Frates, Global VP, Commercial Performance, Capabilities and Services at Mars

Sievo Product Updates and Direction

Heta Ruikka, VP of Product Management at Sievo

Taking Buyer-Supplier Relationships to the Next Level

Tobias Schoenherr, Hoagland-Metzler Endowed Professor of Purchasing and Supply Management at Michigan State University

While the value of good buyer-supplier relationships is well recognized, many companies fall short on truly leveraging the power of these relationships. As such, it is not just about having relationships, but it is about understanding the nature and value of those relationships, as well as how to proactively nurture them in good times and bad. This requires procurement to move to a new paradigm and mindset, pertaining not only to how to manage supplier relationships, but also how to manage relationships to internal stakeholders. In this session I will introduce you to what this means and how to make it happen. The insights will be based on two decades of research in this area, as well as multiple company projects that had better buyer-supplier relationships as its objective.

From Process to Data-Driven Procurement

Sammeli Sammalkorpi, Co-founder & CEO at Sievo

The Role of Digitalization in WernerCo’s Procurement Transformation

Darren McGrath, Vice President Global Procurement at WernerCo

Succeed Together – Customer Service at Sievo

Viivi Campbell & Abraham Morales, Key Account Managers at Sievo

Engaging suppliers to gather insights and accelerate actions – CPO perspectives

Dave McMurray, CPO/VP Procurement at Kellogg’s North America & Keith Tice, CPO at GoDaddy

Live panel discussion with Chief Procurement Officers, Keith Tice (GoDaddy) and David McMurray (Kellogg), moderated by Perttu Paarma (VP of Professional Services at Sievo).

The ABC’s of Building Your Personal Brand

Dana M Small, Top Procurement Influencer

Most procurement professional don’t think about building a personal brand, or the potential benefits to their careers. But without it, you are always a step behind your colleagues. Join Dana Small in learning the basic ABC’s of building your personal brand, and best practices in getting started.

What’s this all about?

Success stories

A full day of insightful presentations, customer success cases and 1–1 meeting with peers.

Exclusive training

Turn your insights into action and get more out of Sievo solutions! Exclusive training and presentations from product specialists and Sievo customers team.

New friends

Get to know your Sievo team and peers from across the world. Share your experiences and discover new opportunities to collaborate.

Join from home & let’s turn insights into action together!

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