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Featured Sievonian

Product Marketing Specialist

Rozanne Ericka Pineda

On Sievo
For as long as I remember, I’ve always loved writing, and I’d like to believe I have a knack for creative design. In my role now, I can do both, which grooms me into different levels of marketing from content to design. It allows me to get a taste of every aspect I love about marketing, which is why it doesn’t really seem like work. Every day is an adventure. I love what I do, and I love the people around me.

On Marketing
I’ve always been passionate about what makes people engage, what makes them cry, what makes them laugh. Elusive as it seems, but nailing it gives that certain sense of fulfilment. Marketing is not easy, but if one has the right amount of words and numbers, add some emotions, and throw in experiences, then you’re on the right track.

On Life
There are moments when you feel like you need to do something, or be someone, just because someone is. But I remind myself that no one is created equal, and each one has his own journey. The path to success is not really measured on what you’ve achieved, but rather on what you’ve learned along the way and how it has helped you to be what you are now.