Website & CRO (Conversion Rate Optimization) Specialist

Meet Sievo – the global leader in Enterprise Procurement Analytics

We are Sievo – a fast-growing software-as-a-service company HQ’d in Finland. Our unique superpower is called procurement analytics. We are the global leaders in our space, recognized and awarded by key industry analysts including Gartner, the Hackett Group and Spend Matters. Our client portfolio features globally known companies such as Kellogg’s, Levi’s, and T-Mobile and is continuously growing. We help the largest companies in the world to understand their procurement data, make data-driven decisions, maximize their savings, drive supply chain resilience, and beyond. Each year, we process over 2% of the world’s total spend. Pretty cool, right?

At the core of our success are talented and passionate people. We celebrate all backgrounds and perspectives, creating a vibrant culture that sparks innovation and creativity. We're dedicated to supporting each other's growth, ensuring everyone has the chance to learn new skills and advance their careers in our welcoming and collaborative space. Our +400 Sievonians are based across Helsinki, Chicago, Bucharest and London.

About the role

We are seeking a talented Website and CRO Specialist to join our Growth Marketing Team. In this role, you will report to the Head of Grow Marketing, based in the US, and be responsible for Sievo’s website, with the goal helping to modernizing Sievo.com for the AI-era, driving engaged traffic, and converting visitors into quality leads for the sales pipeline. You will be a shared owner of the site, eager to both help build the strategy, and roll up your sleeves.

Main responsibilities in this role

• Website Strategy and Execution: Drive website strategy in connection to broader Marketing and GTM strategies. Build a plan founded in data and a subsequent thoughtful roadmap. You will optimize existing pages, build new landing pages, and write/edit copy as needed to increase engagement and conversions.
• User Journey Optimization: Analyze available site metrics and user flow data to identify trends, friction points, and implement solutions that enhance the visitor journey.
• Technical SEO & GEO Implementation: Own the technical foundation that supports organic search and AI discoverability, including site architecture, schema markup, crawl optimization, and structured data for AI/LLM crawlers. In partnership with our Content team, ensure Sievo.com is technically optimized for both traditional search engines and generative AI citation.
• Programmatic SEO & Scalable Content Architecture: Partner with Content Marketing and Product Marketing to build and scale template-driven pages (case-study, category, pillar, and comparison pages) that execute on the organic and AI content strategy. Own the page templates, and segment-specific personalization that translate content into high-performing, conversion-optimized web experiences.
• Test and Learn: Create a program of ongoing A/B and multivariate testing as a strategy to continually optimize traffic, conversion rates, performance, and engagement.
• Performance Tracking: Define and monitor key web metrics (traffic, engagement rates, conversion paths, time-on-site) and provide regular reporting to the Growth and Marketing leadership teams.
• Collaboration: Collaborate with wider Marketing team and other cross-functional teams for web content creation including Sales, Customer Success, Product, InfoSec, and Legal.
• External Resource Management: When required, you will collaborate with the Head of Growth Marketing to help manage freelancers and agencies from a technical perspective.

Key qualification and skills

• Experience: Previous experience working with hands on conversion rate optimization and website management.
• Proficiency: Experience in producing well-functioning and well-converting webpages and landing pages.
• Analytical Mindset: You don’t just report numbers; you find the insights from the data and translate them into actionable web experiments.
• Domain Expertise: Our domain is on Hubspot so a working knowledge of the ins and outs of the platform is key including how to utilize Breeze AI for build and optimization.
• Communication: Excellent English communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Collaborative Spirit: You enjoy working across departments—Sales, Content, and Growth—to move toward a common goal.
• Self-Directed: Self-starter attitude and capability to work independently.
• Prioritization Compass: Strong project management and prioritization skills to navigate competing priorities.

What we consider as an advantage in this role:

• Knowledge of SEO and related tools (e.g. Semrush, SE Ranking, Ahrefs, etc.)
• Experience with UX/Design to help translate conversion insights into clean, user-friendly layouts.
• Experience in B2B SaaS GTM motions with high sales touch.
• Understanding of Procurement and/or Supply Chain Management.
• Utilizing tools like Figma or Miro to create and iterate page prototypes.
• Experience managing freelancers and/or agencies ideal.

What awaits you at Sievo

• A hybrid work environment with a great relaxed place to work in Afi Park 1, Bucharest
• A highly international setting with exciting global clients, and a group of great colleagues with diverse backgrounds
• A company culture that challenges you to exceed and enables you to learn
• A caring manager and teammates who will support you and your growth
• Freedom and responsibility - we are looking for people who yearn for this freedom, are able to make the most out of it and are willing to take on the responsibility
• Awesome perks such as private medical subscription, flexible benefits package, Sievo Equity Program, referral bonus, extra 5 days of vacation, and many more!

What’s next?

We can't wait to see your application! Send us your CV and a cover letter (yes, we actually read those letters!) that shows your interest in the position. We review applications on a rolling basis and will reach out to candidates who pass our initial screening for a first interview. If you make it to the next round, we'll give you an assignment that assesses your approach and technical skills in solving problems related to your role.

We are reviewing applications as they come in, the deadline for applying is 5th of May 2026.

If you have any questions about the position or Sievo, you can get in touch with us at Danny.Muscoplat@Sievo.com.

At Sievo, we celebrate and support differences and strive to create a culture where everyone feels valued and included. As an Equal Opportunity Employer, we do not discriminate against any individual in hiring or employment based on gender, gender identity or expression, age, ethnic or national origin, nationality, language, religion or belief, opinion, disability, state of health, sexual orientation, or other personal reasons.