Marketing spend management | Marketing category series part 1

This is the first article in the Marketing Category Series, where we dive deep into spend-related topics for one category: marketing. 

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Jasmiina Toikka

Head of Content at Sievo

Procurement, Spend Analysis, Development

Building an effective procurement strategy

A comprehensive procurement strategy defines how an organization strategically manages its procurement activities. In other words, it's a directional roadmap. It's a medium-to-long-term plan that...

Jasmiina Toikka

Head of Content at Sievo

Spend Analysis, Development

Category management and supplier segmentation | The criticality matrix

How to get started with category strategy and planning

Category strategy defines vision, mission and deliverables for the category to perform optimally. Category management in procurement is a...

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