Sievo co-founders Sammeli Sammalkorpi, Matti Sillanpää and Sievo's mascot Jaxu in the middle.

News & Recognition

Celebrating 18 years of Sievo!

News Dec 3, 2021

It's exactly 18 years ago when Sammeli Sammalkorpi and Matti Sillanpää co-founded Sievo. It was 2003 when their vision - helping enterprises become data driven with procurement analytics - came into fruition. To celebrate the adulthood of Sievo and Sievo's mascot Jaxu, we asked the co-founders three questions.

How did you come up with the name Sievo?

"We had this long list of options with what we liked and not liked. We wanted a Finnish name and not something Latin-based which was very popular at the time." says Sammeli. Matti adds "As analytical guys, we also wanted to make sure that there was no bad meaning behind the name and of course domain availability. The name actually got declined by the Finnish Chamber of Commerce because it was someone's surname. We found out that by getting approval from those individuals, we were able to proceed with Sievo as our company name officially." 

Where did Jaxu (Sievo's mascot) come from?

Sammeli explains "Jaxu came very naturally into our lives, it wasn't planned. We had a Sievonian who was producing a musical where Jaxu was the main character. In the afterparty the actors were talking about what they could do with Jaxu as they did not have the storage space for it. Half-jokingly we offered to buy Jaxu, and as a procurement company we got Jaxu really cheap." "But, Jaxu is not cheap anymore, Jaxu is now part of our product." says Matti with a smile. 

What did you learn from entrepreneurship? 

Matti takes a short moment to reflect and says "Of course there has been many obstacles throughout the ride, but after 10 years I definitely have realized that sometimes it's easier and sometimes it's harder. In the moments that make me stress, I try to remember myself to take a breath and that you will figure it out and eventually get over them."

 

 
Sievo 18 years with Jaxu

Sievo's co-founders Sammeli Sammalkorpi (left), Matti Sillanpää (right) and Sievo's mascot Jaxu holding the Finnish drivers' license.

 

 

Jaxu drivers license signedIn Finland, the minimum age for a driving license is 18 - it's only fitting that Sievo's mascot Jaxu receives (a fake) one this year.

 

In case you wonder where you recognize Jaxu from, you may have spotted Jaxu in Sievo's Self service dashboard!

self service dashboard with jaxu

 

For more information, reach out to marketing (at) sievo.com.

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